The Education System In Mauritius Education Essay

Education has been free for the secondary degree since 1977 and for full clip undergraduate degree at the University of Mauritius since 1988. The State provides equal support for instruction, on occasion striving tight budgets and even subsidising a great portion of the outgo in grant aided secondary schools, that is, schools under the control of in private owned establishments. With cosmopolitan primary instruction being achieved in the 1970s, free instruction in 1977, and statute law devising instruction up to 16 old ages of age compulsory, the challenges policyaˆ?makers have had to face have related to broadening entree at the higher instruction degree, bettering quality, and beef uping the direction of the sector ( while guaranting equity ) . The funding of higher instruction is fundamentally via the authorities and students/parents. Students enrolled in public higher educational establishments are funded to a really big extent by the authorities. Students enrolled in local private higher instruction establishments and those in abroad establishments pay the full cost of their instruction. The cardinal factors act uponing the quality of higher instruction are the quality of module, course of study criterions, technological substructure available, research environment, accreditation government and the administrative policies and processs implemented in establishments of higher acquisition. The overall vision of authorities was spelt out in the New Economic Agenda formulated in 2000. The chief challenge was to travel bit by bit off from traditional sectors to the services sector. The aim was to diversify fabrication into higher valueaˆ?added markets and to consolidate services ( fiscal, ICT, etc. ) as a 4th pillar of economic development. To pull new investing and to keep the state ‘s fight, a extremely productive skilled work force was seen as imperative. With a position to puting Mauritius on a higher growing way, the state has recognised the importance of developing higher instruction as a regional hub for high quality instruction and preparation, to guarantee that the cognition industry acts as a accelerator in broadening the Mauritanian economic system, and in supplying the necessary support to the bing and approaching sectors. There has been a dramatic paradigm displacement in the development scheme mooted by the authorities. In drumhead, it has been accepted by authorities that the instruction system, particularly higher instruction, needs to be reaˆ?orientated to react more efficaciously. Higher instruction in Mauritius can be traced back to the constitution of the School of Agriculture within the Department of Agriculture in 1914, which became integrated into the UoM when it was established in 1965. However, it was merely in postaˆ?independent Mauritius that several public higher instruction establishments were created, which were complementary to UoM. Over the old ages the higher instruction sector has become progressively diversified.Pre Primary sectorThe Pre-primary sector traditionally catered for kids aged 4 onwards and, since this twelvemonth, for those aged 3. The NER presently stands at 94 per centum, with the State supplying a per-child grant of MR 200 ( USD 6 ) . Private individuals/ establishments make up some 80 per centum of the educational proviso in the sector. The undermentioned steps are portion of policy developments to consolidate the sector: aˆ? Strengthening the institutional and regulative model for the proviso of Early Childhood Care and Education. aˆ? Reduction of disparity among pre-schools. aˆ? Addressing the job of out-of-schools pre-primary kids due to absolute poorness. aˆ? Developing a National Curriculum Framework for the pre-primary subsector. aˆ? Ensuring preparedness of all pre-primary school kids for primary school. aˆ? Construction of pre-primary units in deprived countries aˆ? Strengthening partnerships with parents through a Parent Empowerment Program.Primary sectorChilds are enrolled in primary school from the age of five and come in Standard ( Grade ) I and travel automatically up to Standard VI. The system is competitory and a biennial readying starts since Standard V up to Standard VI for the terminal of primary school scrutinies, the CPE ( Certificate of Primary Education ) . The CPE is a national scrutiny carried out in all the schools of the island following a rating system. Five topics are mandatory — English, Gallic, Mathematics, Science, and History and Geography and the scaling procedure is based on the 5 best classs obtained from these along with any one of the Asian/ Arabic languages. . Government has implemented several enterprises in primary schools of the state in order to better CPE scrutinies consequences. One such enterprise is known as the ‘Zones d'Education Prioritaires ‘ ( Z.E.P. ) . This inaugural targets the schools with low public presentation over a back-to-back period of five old ages and involves the whole school community: school staff, parents, NGOs, concern and community-based associations in bettering the school clime and consequences. Other recent enterprises have included the development of an Enhancement Programme to provide for pupils of Std III and IV supplying several carbon monoxides curricular activities to back up the holistic development of the kid, and the debut of ICT in the schoolroom through the ‘ Sankore ‘ programme where categories of Std IV are increasingly being equipped with computing machines and synergistic projectors.Secondary sectorThe CPE determines admittance to a secondary college. Secondary school s are either State owned, grant-aided private schools, or to the full private fee-paying schools. The kid enters college in Form I and progresses through to Form VI, necessitating seven old ages of schooling since there is a two twelvemonth readying for the Higher School Certificate/A-Level scrutinies. A major nationally devised course of study has been developed for Forms I-III with the Secondary Curriculum Framework now in topographic point since 2010. Students study for a wide compulsory course of study up to Form III consisting English, French, Mathematics and the Social and Hard Sciences. When pupils reach Form IV, they have to take at least six major topics for their O-Level scrutinies in Form V. Subsequently, pupils have to specialize in 3 chief topics and 2 subordinate 1s for the A Level scrutiny. The O-Level and A-Level scrutinies are carried out by the University of Cambridge through the University of Cambridge International Examinations, which devises the course of study ; prepares and prints the scrutinies documents and does the rectification for most topics.TVET ( Technical and Vocational Education and Training )The chief supplier of the TVET plan is the Mauritius Institute of Training and Development ( MITD ) . The intent of the MITD is to offer legion proficient plans to supply human resource preparation to run into the demands of the universe of work at the in-between professional degree. The MITD besides presently besides provides classs at the degree of National Diploma. The TVET sector is regulated by the Mauritius Qualifications Authority which besides develops and maintains the national Qualifications Framework ( NQF ) .Tertiary sectorTertiary instruction which started in 1924 with the College of Agriculture has since developed into a diversified system, composed of public, private, regional and abroad establishments providing for a broad scope of classs and programmes. Third instruction in Mauritius is characterized by a broad scope of establishments with diverse features. Some provide all degrees of third instruction in a scope of subjects while others focus their activities on merely one or two countries at certain degrees. A figure of the establishments are overseas with their commissariats made available through the distance instruction and mix manner. Within the populace sector, third instruction revolves around the University of Mauritius ( UoM ) , the University of Technology ( UTM ) , the Mauritius Institute of Education ( MIE ) , the Mahatma Gandhi Institute ( MGI ) , the Mauritius Institute of Training and Development ( MITD ) and the Open University of Mauritius ( OUM ) . Oversing the four third instruction establishments ( TEIs ) is the Tertiary Education Commission ( TEC ) which, inter alia, has duty for apportioning public financess, and fosterage, planning and organizing the development of post-secondary instruction and preparation. In add-on to the above publicly-funded establishments ( PFIs ) , a figure of private establishments are soon presenting tertiary-level programmes, largely in niche countries like Information Technology, Law, Management, Accountancy and Finance. Many of the programmes in the private sector are offered in coaction with abroad establishments. Many Mauritanian pupils besides either travel overseas or fall back entirely to the unfastened acquisition manner in prosecuting their higher instruction surveies.The University of MauritiusThe University of Mauritius ( UOM ) is a national University in Mauritius. It is the oldest and largest university in the state in footings of pupil registration and course of study offered. The public university ‘s chief campus is located at Reduit, Moka. Her Majesty Queen Elizabeth II, who was accompanied by His Royal Highness the Duke of Edinburgh, inaugurated the University on 24th March 1972. Over the past decennaries, in response to the contemporary and emergent demands of the assorted sectors of the Mauritanian economic system, the university now has progressed from being a largely in-service preparation establishment to a fully-fledged university, concentrating progressively on unmarried man ‘s grades, graduate student programmes, research and consultancy. The university ‘s current strategic program, Strategic Directions 2006-2015, has the following six strategic waies: Knowledge creative activity Knowledge diffusion Investing in resources Choice civilization and good administration National, regional and international coactions Community outreach The University of Mauritius has committed itself to uninterrupted betterment and quality direction. These are the actions that the university is seeking to provide for: Guaranting relevancy – interact proactively with the universe of work and the community to provide for emergent demands while instilling a wider sense of belonging to the university. Guaranting quality of instruction and larning – enhance bing commissariats for uninterrupted betterment in the quality of instruction and acquisition, and work increasingly towards the execution of best pattern. Strengthen research – develop further the university ‘s research capacity and research direction program. Internationalize the university – better the international standing of the university and spread out its function and programme of activities. Amongst Mauritian universities the UoM stands out both in footings of its laterality with respect to registration and it legion pockets of excellence with respect to research. The UoM is the largest provider of third instruction locally, accounting for 22.2 % of entire higher instruction registration.FacultiesOriginally, the university had three schools, viz. Agriculture, Administration and Industrial Technology. It has since expanded to consist five modules, viz. Faculty Of Agriculture, Faculty Of Engineering, Faculty Of Law and Management, Faculty Of Science, and Faculty Of Social Studies & A ; Humanities. The modules are involved in learning, research and consultancy. It has besides a Centre for Medical Research and Studies, a Centre for Distance Education, a Centre for Information Technology and Systems, and a Consultancy Centre. Following these on-campus developments and enlargements, it resulted in a coincident addition in the figure and in the diverseness of programmes being o ffered, and the figure of pupils enrolled. The programmes of the University are internationally recognized and include choice confidence mechanisms such as the external tester system and affiliated with celebrated Universities worldwide. There is a Quality Assurance Office which helps the University in keeping and bettering the quality of all its activities. There are assorted exchange understandings that have been established between the UOM and abroad universities.Students UnionThe Students Union, established in 1971, is run by and for the pupils. It work in the involvement of pupils and on a regular basis organize assorted activities. All pupils are members, the rank fee being included in the enrollment. Students are really dynamic in forming extracurricular activities supported by the Public Relations Office.

Health Care Communication Methods Essay

Customer Service also known as communication, now days almost always involves several people, especially when it involves an elderly loved one. Having an elderly family member is a very sensitive topic believe it or not and although very common is still something that most still do not know how to deal with and do not quite understand. It is hard to have to face that fact that your Grandparents, parents, aunts, uncles, and sometimes siblings are faced with life threatening illnesses such as Alzheimer’s and Dementia and have forgotten who you are along with a host of other things. As an administrator of a Nursing Home you could be faced with many different situations and because patients in a nursing home are sometimes unable to understand or communicate on their own, it is important to have ways to get in contact with several different family members in the event of an emergency. Family members of these elderly patients still have lives of their own and may live in different states or countries even and then in the worst case, you have some patients in Nursing Homes who do not have family members at all. Most of the time there will be a social worker who is responsible for the wellbeing of these patients in this type of situation. There is an enormous misunderstanding of the role of communication services in healthcare. Nursing home administrators act as the patient’s liaison between staff and doctors, in the event that a Nursing Home receives notification that the organization is being purchased by a national group, and because of new policies to be implemented, many of the patients will be displaced, it is important to know the way to communicate with each individuals family members. Residents have rights and these rights being violated can cause serious issues with the law. Below is a short list of patients’ rights when concerning unfair transfer or discharge. Protection against Unfair Transfer or Discharge: You can’t be sent to another nursing home, or made to leave the nursing home, unless any of the  following are true: It is necessary for the welfare, health, or safety of you or others. Your health has declined to the point that the nursing home can’t meet your care needs. Your health has improved to the point that nursing home care is no longer necessary. The nursing home hasn’t been paid for services you received. The nursing home closes In this scenario it is important that you inform the residents that they are being displaced and that they need to approve the release of their medical information. The best way to do this, since it is concerning medical records, would be privately. HIPAA protects the privacy of individually identifiable health information and if violated you could face jail time and hefty fines so you should use the best communication method that fits the scenario. The best method of communication I thought would be best for this scenario was traditional and electronic communication because they both have some convenience to the residents. The right amount of information and the right information is needed to explain to family members and patients what is happening to this facility. Finding the right laws and rights is what needs to happen to make sure the company is not in violation of that patient. Finding the best way to communicate with each patient and their family is most important when it com es to getting the message across professionally without seeming to disregard their personal concerns. There are advantages and disadvantages of using social media, traditional, and electronic communication .Traditional, the oldest of the three some of the many advantages that tradition communication has is that you are person with the person you are communicating with, which is better because you are getting an immediate reply to whatever it is that you are trying to get. There’s a feeling of community because you’re better able to socialize and interact with one another. We quickly build a bond that sets the foundation for trust and ultimately, lasting business relationships. There are so many different issues that have to be considered when communicating with patients and their family members, in this scenario most likely there will need to be some convincing that this is best for the patient/ their loved ones. Displacing them does not have to be a â€Å"bad thing† it all depends on how it is presented to them and their reaction to the initial breaking of the news. It is important that the administrator has found a new facility that offers everything that the patients(s) will need to accommodate them completely. Communication is a part of the process to better the patient’s life and once the patient and/or their family is on board then you pretty much have â€Å"tackled the mountain†. â€Å"Forcing information on people when they are too distraught to understand it or accept it (over informing) may only heighten their stress. Philip Muskin(1998) calls this â€Å"truth dumping† and warns people against it. Health-related Information can be confusing and frightening.† It is best to not provide unnecessary information to the patients and family members, just enough for them to understand completely. (Communication About Health Pg. 196) Being and Administrator means being able to communicate effectively with your patients no matter their mental and health condition and being able to communicate with their family members too. It is important to not â€Å"over-do† anything when communicating because it could cause a reaction you don’t want to deal with. There are different ways of communicating messages and different tones and as an Administrator in this particular scenario it is important to know what tone of communication to use when letting the patients and their family members know what is going on. It is a good idea to know where the patient will be transferred to and to have a brochure and good information on where the patient is going so that maybe the family member and the patients will be comfortable about the big news. References: 1. Journal Article . (2014, Fall). People living with dementia: components of communication, (Pg.1). 2. . (2005). Communicating About Health Current Issues And Perspectives. Retrieved from, HCS/320 Health Care Communication Strategies website.

Twelfth Night by William Shakespeare

Biographical information about the author: William Shakespeare, born in 1564 in Stratford-upon-Avon, Warwickshire, England, was an English poet and playwright. Shakespeare was believed to have been educated at the King’s New School in Stratford about a quarter-mile from his home. At the age of 18, Shakespeare married Anne Hathaway. The ceremony may have been arranged in some haste because six months after the marriage Anne gave birth to a daughter named Susanna.About two years later they had twins, a boy and a girl, and the boy died of unknown causes at the age of 11. It is not known when Shakespeare started writing but several of his plays were on the London stage by 1592. Shakespeare divided his time between London and Stratford during this time of his career. In 1599 he moved to Southwark while his company constructed the Global Theatre there. After 1610, Shakespeare wrote very few okays before his death on April 23, 1616. Historical information about the period of publicat ion:Queen Elizabeth was in rein during this time period from 1559-1603. She was very fond of Shakespeare and loved his works. The inspiration of the play Twelfth Night was more than likely influenced by the queen wanting a play related to the holiday season. Twelfth Night is a Christian holiday that takes place on the 12th day after Christmas. On this day the roles in society are flipped. Kings and queens dress up as peasants and men and women dress up as each other. At the beginning of the Twelfth Night festival a cake that contains a bean is eaten. The person who finds the bean would be the ruler of the feast. Midnight marks the end of their rule and everything goes back to normal. Characteristics of the genre:A Shakespearean Comedy normally has a happy ending that involves marriages between the unmarried characters. There tends to be a greater emphasis on  situations than characters; there is almost always a clever servant; multiple, intertwining plots; and the main issue in Tw elfth Night, deception among characters. Plot Summary:After a huge storm at sea, a young woman named Viola finds herself washed up on a shore with the ship’s captain. Here she grieves the loss of her twin brother Sebastian who she believes died in the storm. The Captain informs her that they are in Illyria and he helps Viola disguise herself so that she may go to a man named Duke Orsino and become his servant. During this 3 month period Viola, now known as Cesario, has to persuade Lady Olivia, the woman Duke Orsino is in love with, to marry him or at least take some interest. Olivia is also grieving her brother’s death and does not want to see any man that Orsino sends to her.However, she takes a liking to Cesario and falls in love with him. Unfortunately, Cesario (Viola) is now in love with Orsino, who loves Olivia, who loves Cesario. A crazy love triangle. Meanwhile, we meet other people in Olivia’s court such as her uncle Sir Toby Belch; the maid Maria; Tobyà ¢â‚¬â„¢s friend Sir Andrew Aguecheek who is trying to court Olivia; Feste, Olivia’s fool; and Malvolio, the arrogant and self-centered steward of Olivia’s household. Since Malvolio likes to ruin the other’s fun, Maria forges a letter, supposedly from Olivia, to make Malvolio think Olivia is in love with him.Malvolio finds this letter, thinking it is for him, and, wanting to marry Olivia, follows its commands of dressing in yellow stocking, cross-gartering, to smile constantly, and to not explain his actions to no one. Once Olivia sees him behaving so strangely she thinks that he has gone mad. Meanwhile, Sebastian, who we find to still be alive but believes his sister Viola to be dead, arrives in Illyria along with his friend Antonio. Antonio has been taking care for Sebastian since the shipwreck and is passionately (and some think sexually) attached to Sebastian; so much so that he follows him to Orsino’s court, in spite of the fact that he and Orsino are old enemies.Once Sir Andrew sees that Olivia has taken a liking to Cesario he challenges Cesario to a duel. Sir Toby loves to see Sir Andrew make a fool of himself so he encourages Sir Andrew to continue. However, when Sebastian-who looks just like his disguised sister Viola-, appears he ends up fighting Sir Andrew and Sir Toby because they think he is Cesario. Olivia shows up seeing what is going on  and asks Sebastian, who she thinks is Cesario, to marry her. Sebastian is very confused because he has never seen her before but he says that he will go with her to be married because of her wealth and beauty.Meanwhile, Antonia has been arrested and begs Cesario to help him because he thinks Cesario is Sebastian. Viola says she does not know who Antonio is and Antonio is taken away while he says that Sebastian has betrayed him. We soon learn that Malvolio has been locked away in a small dark room and although the group has tormented him throughout his time in there, Sir Toby allows Malvolio to send a letter to Olivia asking to be released. Orsino now decides to go visit Olivia and he brings Viola (still disguised as Cesario) and other men in his court. Olivia states that Cesario is her new husband when in reality it is her brother Sebastian.Orsino is furious but then Sebastian appears and everyone is awestruck. Viola and Sebastian are reunited and Orsino can officially express his love for Viola now that he knows she is a woman. We also figure out that Sir Toby and Maria have been married. Finally, Malvolio shows up and the trick that took place on him is revealed. Malvolio storms off saying he will seek revenge and he leaves everyone else happy and joyful.Describe the author’s style: Shakespeare’s first plays were written in the same style as those who were also writing at that period of time. However, he soon began to use the traditional styles in his own unique way. Most say that Twelfth Night is one a Shakespeare’s most poetical and mu sical plays. This basically means that Shakespeare decided to make some of the major characters sound more like amazing poets than average people. In this case he is using them to make fun of the shallowness of love poetry. An example that demonstrates the style:â€Å" Away before me to sweet beds of flowers: Love-thoughts lie rich when canopied with bowers.† (1.1.4) Memorable Quotations Quotation Significance â€Å"And all is semblative a woman’s part.† Orsino is telling Cesario (Viola) to woo Lady Olivia and he tells him that he is much like a woman and therefore will be more appealing than if he went himself. â€Å"Oh Time, thou must untangle this, not I. It is too hard a knot for me t’ untie!† Viola realizes the love triangle she has gotten herself into and says that only time can fix it. â€Å"I hate ingratitude more in a man Than lying, vainness, babbling, drunkenness, Or any taint of voice whose strong corruption Inhabits our frail blood.â €  Cesario is defending himself against Antonio who is charging Cesario of ingratitude. â€Å"What relish is in this? How runs the stream†¦If if be thus to dream, still let me sleep!† Sebastian is very confused but yet happy about Olivia wanting to marry him. He has never seen her before but she is in love with him. â€Å"Thus the whirligig of time brings in his revenges†Setting Significance of the opening scene Twelfth Night takes place in an imaginary place called Illyria. Illyria also happens to correspond to a place on the Adriatic coast which most Elizabethans knew nothing about and most people from London have never been there. This makes it the perfect location for the mysteries of this play.Viola decided to make a new life in this unfamiliar Dukedom. The same thing that draws her to Illyria, Shakespeare uses that to draw the audience in; the mystery, romance, and dreaminess of far-off places. One strange setting would be when the audience sees the out o f control crew at Olivia’s home and also her weird behavior. Another setting that seemed to be over the top would be Duke Orsino at his home listening to his live band while lying of the couch daydreaming about being in love. In the opening scene the audience meets Duke Orsino and we see that the woman he loves, Lady Olivia, is grieving over the death of her brother therefore she has decided not to get married for another seven years.Orsino, being obsessed with Olivia, wants to just lie around on beds of flowers, listening to music and dreaming of Olivia. This shows the audience of the persistence Orsino has and although he seems to be deeply in love with Olivia he will quickly change his mind. Meanwhile, on the Illyrian sea coast Viola and her twin brother Sebastian are in a shipwreck. Viola was found and rescued but she doesn’t know where her brother is. Although the captain tells Viola that Sebastian may still be alive she does not believe it to be so. In the meanti me, however, she needs to find a way to support herself in Illyria. This leads her to Orsino’s court and thus the beginning of what will soon be a crazy love triangle. SymbolsSignificance of the ending/closing scene A pearl- A token of love; romantic attachmentDarkness of Malvolio’s Prison- insanity; madnessChanges of Clothing- class distinction; power, change in gender During the closing scene everyone finds out that Cesario is really Viola (a female) and that Sebastian is the â€Å"real man† of the family. Olivia finds out that she was in love with a woman but ended up marrying her twin brother on accident. Of course she doesn’t mind because she is happy regardless. Duke Orsino is glad because he can now express the feelings he has been having for Cesario because he is now Viola. Most of Shakespeare’s comedies end in a â€Å"happily ever after† way so he had to find some kind of what to bring happiness to the end of this play. The happines s lies in the marriage of Olivia and  Sebastian, the secret marriage of Sir Toby and Maria, and the marriage of Duke Orsino and Viola. Possible ThemesLove out of Suffering- Despite the happy ending, Shakespeare shows that love can cause pain Uncertainty of Gender- Viola disguising herself as a man; Olivia ends up being in love with a woman, even if she thinks Viola is a man; Orsino comments on Cesario’s beauty, which suggests that he is attracted to Viola even though she is still in disguise.

Clinical Biochemistry Essay Questions Example | Topics and Well Written Essays - 500 words

Clinical Biochemistry Questions - Essay Example s disease is an autoimmune disorder in which certain antibodies are developed in the body against the thyroid gland which includes thyroid stimulating immunoglobulin (TSI), thyroid growth stimulating immunoglobulin (TGI) and TSH binding inhibitor immunoglobulin (TBII). The TSI antibodies bind to the receptors on the thyroid gland where under normal conditions TSH binds and stimulate the secretion of the thyroid hormone. While bound to the receptor to block the effect of TSH they actually lead to the increased secretion of the thyroid hormone. Because of the increased thyroid hormone low levels of TSH hormone are found in the blood. This results in hyperthyroidism with an enlarged thyroid gland which leads to protrusion of the eyeball, dermopathy and high basal metabolic rates. Hashimotos disease is also an autoimmune disorder which leads to destruction of the thyroid epithelial cells. CD8+ cytotoxic T cells and CD4+ T cells act against the gland leading to destruction of cells. Other antibodies against the thyroid include anti-TSH receptor antibodies, antithyroglobulin and antithyroid peroxidase. These lead to inflammation of the gland followed by wear out of cells. Hypothyroidism is the result which leads to enlargement of the gland. The basal metabolic rate drops and bradycardia, weight gain and somnolence are observed. Levels of the thyroid hormones, TSH, antibodies and basal metabolic rate (BMR) are checked in both the conditions. In graves disease thyroid hormone levels are high, TSH levels are low, BMR is high and antibodies specific for this disease are seen. In hashimotos disease the levels of thyroid hormones are low, TSH levels are high, BMR is low and the antibodies specific for this disease are found in the blood. There are four types of diabetes mellitus. Type 1 is known as insulin dependent diabetes mellitus, type 2 is referred to as non insulin dependent diabetes mellitus, the third type is

Nursing Essay Example | Topics and Well Written Essays - 500 words - 11

Nursing - Essay Example It provides the anticipated levels of education that nurses in the country should conform to. This is clearly spelt out in recommendations 4, 5 and 6. In order to ensure that I align myself with these recommendations, I will endeavor to earn my degree in the next two years. A degree forms the foundation of the advancement in career to the higher levels. After the degree, I look forward to a work experience of between three and five years. After this, I will go for the master’s degree. I strongly belief that there is need to balance between work experience and level of study. Upon completion of the Master’s, then I will get in for PhD in the next one or two years. Increasing the level of education will have far-reaching implications towards becoming a proficient nurse. The essence of gaining some experience in practice of nursing is geared towards providing a broad understanding of the profession. Theory and practice have many differences, of which I endeavor to explore. Education is very important because it will help me to explore the experience that I will have met in practice. This is the reason I am convinced that education and practice should go hand in hand; this is because they are complementary in nature. Education will also open me to new ideas and techniques that were not fully explored at the Bachelor’s level. Additionally, further education will open my mind in order to engage in research that will help promote nursing profession. My role in nursing will be facilitated by higher education. At the beginning of my career as a junior nurse, I will have the basic nursing tasks to conduct. With additional experience and higher education, my roles will have to change, for example, I will endeavor to specialize in research. Therefore, at the beginning I will have to work under a known researcher but later on will develop projects of my own. Having completed my master’s and PhD, engaging in research

Ethical Issues With The Artificial Intelligence Of Computers PowerPoint Presentation

Ethical Issues With The Artificial Intelligence Of Computers - PowerPoint Presentation Example Considering the impacts of the intelligence of computers, it is important to give thought to the ethical issues that comes along with the use of this intelligence and the ethical standards to be checked with such creations. The impacts of these developments are based on the realization that further development of computer intelligence may not be just a technology or a tool that will serve to supplement the abilities of humans, but a radically improved technology. For instance, further development of computer intelligence may lead to undesired effects of the creation, including those discussed next. The computer intelligence may reach a level of outsmarting the abilities of humans – rendering the technological development of humans and their scientific research obsolete – as it could do better. This implies that technological development in every field may be speeded up by the development of an advanced computer artificial intelligence. Such a computer intelligence system could also lead to the development of further-advanced intelligences; the artificial intelligence bases can be copied or erased, they could become autonomous operators, and they may have or lack human psyches and motives (Dean, Allen & Yiannis, 1995). From a philosophical point of view, the goal of developing advanced artificial intelligence into computers leads to the creation of an independent, intelligent computer entity. However, there is the issue of how this creation can be classified – in terms of what it is and what it is to be accorded. For instance, such an artificially intelligent computer would be referred as ‘alive’, which raises the ethical issue as to whether such an entity would be recognized as alive, thus entitled to given rights. In this case, the issue is not supported – by any substantial evidence – regarding whether it

Aspect of Contract and Tort in Business Essay Example | Topics and Well Written Essays - 2250 words

Aspect of Contract and Tort in Business - Essay Example The second part of the report will also outline the effect of exemption clauses in attempting to exclude contractual liability. A) What is a contract? A contract comes into existence when two or more people agree to a certain course of conduct (Hofman. 1999). The law gets involved where one party does not carry out his contractual obligations. However, not every agreement is a contract given that in order for it to be binding in law, it must comply with a number of essentials. A contract is based on agreement and in order to express this agreement, there must be among other things an offer and acceptance. Thus, legal systems that follow the English system also require some form of consideration before the contract is binding. Therefore, the General Manager of Budgburys should bear in mind that his organisation offers products which are acceptable. According to Harvey v Facey [1893] AC552, every contract consists of an offer made by one party and accepted by the other. Thus, an offer is an invitation to enter into a binding agreement (Gibson, 1988). Elements of a contract in business From the definition above, it can be noted that not every agreement is therefore a contract (Gibson, 1988). In order for the agreement to be binding in law, it must comply with with a number of essentials. ... Implied prohibition occurs when statute without expressly prohibiting an act provides a penalty for the performance of the act. It has to be observed that in business, contracts under the credit agreement must be in writing and contain certain prescribed matter (Gibson, 1988). Impliedly prohibited contracts include the sale of liquor without a valid licence. The essential in the formation of the contract is the aspect of consideration. There is need to consider the capacity of the person involved in a contract to acquire legal duties. As such contracts involving minors, drunk persons as well as mentally ill persons are considered as void. Another essential tenet of the formation of a valid contract is that the parties must communicate their intentions to each other. Hofman (1999) posits to the effect that if a reasonable offeree believes that there has been an offer, the law will likely to agree given the cornerstone of contract law theory is that contracts should protect reasonable reliance. Whether written or agreed verbally, a contract is binding and it is a reflection of what has been agreed by two parties involved. This is reflected in the case of Watermeyer v Murray 1911 AD 61 at 70. As such, if a person makes an offer without realising it but reasonable people would rely on it, then the offeror is bound. The golden rule in this case is that the offeror must not make offers which he may not be able to fulfil given that these can negatively impact on his business. Another important aspect that must be taken into consideration by Mr Budgburys is the aspect of acceptance. In this case, acceptance shows consent which is an essential part in the formation of a valid contract. Once the offer

Hair as Vital Evidence Research Paper Example | Topics and Well Written Essays - 1250 words

Hair as Vital Evidence - Research Paper Example Other types of trace evidence are as follows: glass fragments, food stains, feathers, metal filings, lubricants, building materials, pollens and spores, fingernail scrapings, cosmetics, gunshot residue, plastic fragments, chemicals, saw dust and paper fibers, plant and vegetable fibers, asphalt or tar, dust and other airborne particles, blood and other body fluids, vegetable oils and fats, textile fibers, insulation, soot, explosive residues, and soils and mineral grains among others. Nevertheless, forensic experts regularly meet relatively a few of them. These include: hair, paint, fibers, glass, flammable liquids, and fingerprints. Hair has the potential of associating an individual with a crime or giving a clue to what transpired (Byrd, 2012). For instance, in a crime involving persons the paint of car can chip off and stick on the victim, an indication of a hit and run. Simultaneously or alternatively, the hair of the victim discovered in the suspect’s car trunk indicating what happened during the time of the crime. This paper examines how hair becomes a vital piece of evidence in nearly any crime. Next the nature of hair as evidence, the techniques of collection, and its value will also be pursued. Finally, its effectiveness in pointing to a suspect and appropriateness in identifying the suspect as perpetrator will be analyzed. A French scientist, believed to be amongst the early pioneers in the field forensic science, Edward Locard, believed strongly that persons could not enter a place and leaves the scene without taking dust particles with them. This was later referred to as the ‘Locard’s exchange principle’ (Byrd, 2012). According to the principle, when two objects touch or collide with each other, particles of each of them will be left with the other. The basis of trace evidence’s forensic study emanates from this principle. Forensic investigation involves the

Journal Entry - assigment Assignment Example | Topics and Well Written Essays - 500 words

Journal Entry - assigment - Assignment Example male contestant had no intention of abiding by the contract, using her emotional responses to deceive the male contestant, holding the belief that she had succeeded in convincing him of her sincerity. The secondary motivation, under contractarianism, is making concessions with a moral code of action attached for the pursuit of self-interest. In this case, the male contestant abides by contractarianism theory as he made it clear that he was consciously aware of the potential consequences from the judging audience for not abiding by the mutual split deal. The female contestant, also, was consciously aware of these judgments, but instead chose to fulfill her own self-interest rather than abide by the agreement. It had previously been my view that people are, in actuality, selfish individuals. The male contestant was a prime example of contractarianism, while the female contestant was willing to succumb to moral judgment and the stigma of immorality to pursue her maximum self-gain. Though the female contestant supported Hobbs’ claim, she tended to refute the theory of contractarianism by not allowing the shame or disgrace that she would carry to be enough motivation to abide by the social contract with her opponent. By witnessing an individual willing to abide by the contract, it instilled a new sense of faith in the moral constructs of some in society and supports that notion that there are some who will act appropriately to avoid causing harm to others. The male contestant could have easily chosen the Steal ball as this would have maximized his own position if he had been convinced of the female contestant’s morality. The male contestant believed that cooperation could be of benefit to both parties, therefore he showed legitimate concern at the moral level for the well-being of his opponent. The male contestant believed that moral justice by securing the needs of both contracted parties was morally preferable over attempting to achieve receipt of the entire

General insurance Assignment Example | Topics and Well Written Essays - 500 words

General insurance - Assignment Example Following are the three ways to deal with insurable risks 1. Personal factors of the driver such as age, gender, marital status is considered before deciding the premium. Young people who have had driver’s training are considered less risk and hence given a lower premium. Similarly people who have had no accidents while driving are also considered less risk. Thus the personal characteristics are considered while calculating the premium. 2. Type of car is also an important factor while calculating the premium because of the variation in the repair cost. A powerful car will have increased liability and higher accident benefits premiums. 3. Use of car is another important factor in determining the premium. If more than one person drives the car and car is driven for long kilometers can also affect the risk. Similarly car used for home purpose has different premium than a car used for business purpose. Answer: A  personal property floater is a policy that has taken into consideration  all of the  insureds  property  in any location, and irrespective of where the insured is at the time of  loss. This is an all  perils  coverage  that  doesn’t provide coverage for certain events, such as war

NVQ Business studies Essay Example for Free

NVQ Business studies Essay Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world.

Explication Emily Dickinson Essay Example for Free

Explication Emily Dickinson Essay In the Poem ‘Because I Could Not Stop for Death† Emily Dickinson uses symbolism and allegory to portray a woman’s voyage to internal life. Emily’s main symbols in the poem are to hide the true meaning of the symbols. In the first stanza the first symbol is introduced in the lines â€Å"I could not stop for Death- He kindly stopped for me-.† I these lines Emily explains how busy the woman is and she can’t stop for death. Dickinson then says â€Å"He† who is death takes the time to do what she cannot and stops for her. In the next couple lines which are â€Å"The carriage held but just ourselves and immortality.† Dickinson is trying to acknowledge that now this woman is with death on her ride to immortality, The â€Å"Carriage† is a symbol for her voyage to eternity. In the second stanza Emily explains the woman’s slow ride. She expresses this in the line â€Å"We slowly drove He knew no haste.† Dickinson describes how death’s politeness makes the woman step back from everything keeping her busy. Dickinson shows this in the lines â€Å"And I had to put away my labor and my leisure too, for his civility.† In the third stanza Dickinson explains the woman passing the life as she knew it. Emily then speaks of children playing at recess and fields off grazing grain. â€Å"We passed the setting sun.† This is the line of her transfer from one world to another. The fourth stanza explains the woman transforming to immortality. â€Å"The dews drew quivering and chill.† This line describes the coldness of death. â€Å"For only gossamer, my gown my tippet only tulle.† Emily describes how the woman’s clothes change from beautiful fabric to the opposite. Now the woman is dead. In the Fifth stanza the woman is taken too her â€Å"Home† which is described as a grave. â€Å"We paused before a house that seemed a swelling in the ground.† The home is a hole in the ground. â€Å"The roof was scarcely visible the cornice in the ground.† Dickinson explains how the â€Å"roof† is barely visible. The last stanza is the woman talking.† Since then – ‘tis centuries and yet feels shorter. â€Å"The woman explains that all though she died a long time ago it feels as if it just happened. She remembers her feeling of when she first realized she was tooken by death. As you can see in Emily Dickinson’s poem â€Å"Because I Could Not Stop for Death† She uses allegory and symbolism. She uses these to explain the woman’s voyage to eternal life in death. She takes the voyage and breaks it up in the stanzas. Emily explains everything that happened without saying it. This is how she uses Symbolism and allegory, to give hints to the reader.

The History Of Hotel Radisson Marketing Essay

The History Of Hotel Radisson Marketing Essay For my course I have come up with a strategic plan or business plan of a hotel business. I have been asked to choose a travel and tourism organization and discuss about its position in travel industry, doing its marketing research and report and its sustainability and corporate social responsibility. So in this report I will try to focus n the operation and the management issues in tourism from an industrial point of view. For my product, I have chosen to use an already existing brand name in hotel and tourism industry Radisson Blue, formerly Radisson SAS, is the brand name for  Radisson Hotels  outside the United States, including those in Europe, Africa, and Asia. This report is divided in four sections as in first section Radisson Blu hotels position in the tourism industry is analyzed and focuses is given on the stakeholders and macro environmental issues. The second marketing report section focus has been given on Radissons business strategy especially on its products and di fferent strategies of pricing and proportioning and distribution. Marketing mix is discussed in that section from Radissons perspective. The following section contains the hotels performance evaluation through employee and customers satisfaction survey. A research plan has been set; two sets of open ended questionnaire have been structured and data been collected from customers of two Hotels establishment of Radisson located in London. All the data found from primary and secondary sources been analyzed and on that basis recommendation has been given. In the last section corporate social responsibility issue has been discussed in Radissons perspective. The questionnaire samples have been included in the appendix end of the report. Introduction of Radisson Blue hotel: Radisson Hotels Resorts is one of the leading, full-service global hotel companies. It has its business over 420 locations in 73 countries.   They are passionate about Yes I Can! service philosophy which empowering the employees to make sure that they are entirely satisfied for the duration of the stay. This is a major international hotel company. The first Radisson hotel was founded on December 15th, 1909 in South Seventh Street in Minneapolis, Minnesota. It was specified named after 17th century French traveler Pierre-Esprit Radisson. In 1962 the establishment was bought by Curt Carlson (1914-1999) as it is still owned by Carlson. With the headquarters of the parent company Carlson; the companies is located on the suburbs of Minneapolis, Minnesota, the city where the first Radisson Hotel was built. The company started the business with around 250 staffs. Fifty feminine staff survived in the hotel as did some of the chefs. (Task 1-Situation Analysis) 1-a) Radisson and sectors of travel and tourism industry: The tourism business is based on numerous dissimilar components and they are interconnected. Many businesses cover more than one segment and the impact in one element of the tourism industry has noteworthy implication for additional sector. The tourism industry has been separated into several unlike sectors. Such as: Accommodation Adventure and recreation Attraction Food and beverage Events and conference Transportation Travel and trade. All these sectors are interrelated and as a travel and tourism company Radisson is spreading its business through almost all sectors in tourism by generating job opportunities and its unique services to the customers especially in accommodation, events and conferences, travel trade and food and beverage sectors. 1-b) Stakeholders and their interest: A stakeholder is any personality or group who can affect or is affected by the actions, decisions, policies, practices, or goals of the organization. (Freeman 1984, 25). The person or group has interest through the overall activities of the business. And they are classified into internal and external stakeholders. Figure 1: Stakeholder analysis (Marlene Gundlach, 3/22/2011)http://img.bhs4.com/90/d/90d78332987fa6def2305690485f6646d2d944b4_large.jpg Internal stakeholders are those from contained by the industry, e.g. shareholders, managers and the employees. In case of hotel Radisson, the internal stakeholders are managers, staff and employees of the hotel, and there is no doubt that the owners are the most important stakeholders among all of them. The staff and employees get the remunerated from business in a straight line and do service for the business and thus are classified as internal stakeholders. As a definition of business dictionary the external stakeholders are such as suppliers, government, financiers that influence and are influenced by organization but are not its internal part. Radissons key external stakeholders are its 1.Customers 2.Suppliers 3.Media 4.Shareholders 5.Government 6.Banks 7.CommunityGroups 8. NGOs As the main internal stakeholder of hotel Radisson the owners are always concerned about the growth and profit the business establishment is making in a year. The managers are deeply concern about their performance and salary. On the other hand as external stakeholder Shareholders play very important roles for hotel Radisson because they have contribution on the capital to the business and look ahead to share from the profit. Radisson needs the support of shareholders to make available funds to increase the business. Shareholders have a straight interest in considering the business develop into more productivity. Government and regulatory also set a variety of technical and lawful necessities. Radisson must execute with strategy and rules put by the governments and hotel company scheme in the countries in which it activates. Customers always desire Radisson to make available high standard service at a sensible value. The Community also has a stake in the Radissons dealing as employer of neighboring people. Business activity does affect the local surroundings. 1-c) The Macro environment The macro environmental factors include all the aspects influencing an organization. It is the external and uncontrollable factors that influence a companys development. An industry must be acquainted with the worth of each of the macro environment factors; such as, economic, demographics, and lifestyle, technology and natural forces. In our case Radisson should study all the macro environment factors before it set up a new business in at any place in the world as each of the forces has effect on the market. The radical and ongoing changes occurring in society create an uncertain environment and have an impact on the function of the whole  organization (Tsiakkiros, 2002). It is constantly changing, and the big business needs to be stretchy to take up with it. Radisson HotelTo help analysis this factors managers can categories them using the PESTEL model. Social Cultural Technological Political Legal Economic Demographic Figure 2: The overview of Macro Environment Radisson hotel. (Field work) Economic Trends:  Changeability in personal disposable income, inflation and interest rate and the rate of unemployment are generally focused in the macroeconomic environmental analysis. The recent growth of GDP in central Europe has made luxury of hotel Radisson more reasonable to the common public. Another constructive feature for the hotel is the luxury accommodation sector is mostly unaffected by the 2007 recession (Kiessling, Balekjian, Oehmichen, 2009). But intermittent exchange rates, the inflation and tax rates pose negative impact to the tourism industry. Political and Legal Trends:  The macro political environment analysis will identify changes in the position politicians take on issues. A current example is a shift towards greener policies in the developed world. The macro legal environment analysis is closely linked to the political environment (politicians tend to make the laws), but also includes trends in court decisions such as liability compensation. As a luxury accommodation sector hotel Radisson gets huge government incentives for the development of new hotel projects, as new hotels will ultimately increase a countrys GDP. On the other hand government charge big amount of taxes on the star categorisation of the hotel. As a hotel within the UK hotel Radisson must comply with all health and safety laws and suffers from serious consequences if not obeyed Technological Trends:  The macro technological environment analysis will identify changes in the application of technology. A current example is a shift towards online transactions and in some areas a shift away from online transactions. New spa facilities and new Illness treatment concepts of hotel Radisson are beneficial for any spa, as they attract potential customers. Social/Cultural Trends:  The macro social/cultural environment analysis will identify trends in societys beliefs, behaviours, values and norms. Change of lifestyle: People take less time off for holidays, but spend more money on shorter trips such as Iekend luxury spa packages. Demographic Trends:  The macro demographic analysis identifies trends in population growth at relevant ages for your industry the population location. So, PESTEL environment is so important for Radisson hotel business. As it identifies the opportunities and threats that lie within it. By understanding the environment in which Radisson is operating the business opportunities can be taken advantage of and threats can be minimized 1-d) Marketing Issues For a business it is necessary to understand its issues both external and internal or situation including its own capability, customers and the market environment to set its aim to satisfy customers need in a profitable manner. It need to also focus on its changing environment where it operates its business. Marketing issues are the highest priority problems that have negative impact on selling and advertising of a business. It is mandatory for any business establishment to identify the key dealing issues as it helps the managers to frame their managerial activities and implementing their decision. 5c analysis is a very useful structure to undergo a situation analysis. Its an environmental scan of the major 5 key areas of marketing decision making including internal, micro and macro environmental issues. Like all other business establishment Radisson hotels situation issues focus on 5C. As means Figure 3: 5C issues for Radisson (Lecture note) Company: Company breakdown is sanction for the evaluation of the companys purpose, policy, and aptitude. These parts identify to a Radisson hotel corporation on the plot of the business model. Radisson as a product and image of the hotel in the travel and tourism industry, the technology it is using and experiencing and on the end its objective comprises company issues. Competitor: The competitors position in a business establishment and the threat that that can be potentially posed by this competitors is taken into consideration in competitor analysis. This is an analysis enabling the business to identify the potential and current competitors and their capabilities. For my selected company Radisson Blu major competitors are Hilton, Sheraton and Marriott. From that perspective identifying and assessing the competitors as well as predicting future initiative of theses competitors is necessary for the business growth of hotel Radisson. These early insight of the potential activities of Hilton, Sheraton and hotel Marriott will keep Radisson prepared against the competition posed by them. Customers: Its can be massive and complicated. Significant part of this scrutiny likes; Demographic Wants needs Income level Market size growth Motivation Distribution, etc. Collaborator: Distributors, suppliers and alliances comprises the collaborators issue. It determines if there are any external sources or facility is available to assist the company goal. Collaborators are always ready to lend their extended Radisson as they let for a move up in the edifice of thoughts, when lifts up in the opportunity of in advance new sponsorship identification. Radisson always maintains warm approach to its collaborators. It celebrates the birthdays of its collaborators on a monthly basis and special lunch and present been arranged to make them happy. Climate: Climate is imperative concern in any big business. It comprises all the macro environmental factors including political and regulator, social and cultural and economic environment. Most of the climate issues been referred to the pest analysis. Radissons pest analysis is broken down in the above section. (Task 2 Marketing Report) 2-a): Segmenting Targeting and positioning: (STP) applied by Radisson and its main product or service. Segmentation: Market segmentation is personalising the marketplace into subgroup based on comparable description of customer. Market segmentation can be completed by undertaking a do research and analyzing the results of the customers needs or wants. There are four types of market segmentation strategies:    I. Behaviour segmentation behaviour segmentation is the dissection of the customers in accordance with their life style of the, pattern of exchange or purchasing and using their money.    II. Demographic segmentation in this segment customers are divided according to their demographic status as married, divorced, single or widowed. Each group is treated separately and differently. III. Geographic segmentation -in this method customers are classified according to the area, region, state and district they live in.    IV. Physiographic segmentation physiographic segmentation is like the behavioural segmentation with some dissimilarity of including customers attitudes, expectations and activities. Radisson uses subdivision marketing process where the market is separated into sub-groups and these groups are given dissimilar hotel services. As an Ill known brand, Radisson for the most part serves to the advanced income earners of different countries. Since Radisson hotels comprise hotels in several countries and work internationally by capturing most of market share of not only state but also global market, as a result the market is divided internationally different countries and diverse culture of different countries. Targeting- After dividing the market into subgroups customers are selected according to their requirements and if they go with with the resources obtainable to the firm. Hence, targeting is a procedure that takes place after segmentation is completed. Radisson provides services to only those who can manage to pay for to pay for high end lavishness services. Thus, a new target market of recently Added couples fit best with the resources (services) Radisson can provide. The rate per night is surely being high enough and the suits provided could be changed for fitting a honeymoon couples needs. At present, Radisson serves mainly to business class travellers and highly educated and high income earners. Mostly these customers visit Radisson regularly but not with their families. Thus the new target of newly Added couples will be a profitable idea for Radisson. Market positioning: Market positioning is introduction of a product into a exacting position in a marketplace by referring to the users perception. Positioning is an indispensable implement that as it allows the customers to generate their personal observation of the product. The illustration in their mind is the representative of the clients and this make them encompass the potential of to choose a superior product. Radisson before now has a trademark image of its own in its customers intellect of being extremely Ill presumed hotels providing services to principally elevated takings earners. At current, Radissons aim to most of its clients is providing facility to most trade person. Radisson is not prepared for wedded couples yet. After targeting a new market section of the newly married couples, Radisson needs to as Ill make an intuition on its hotels as being the ideal one for the wedded couples. It is also extremely necessary to look for the competitor while incoming this new marketplace. Radisson must place itself in a worse form than its competitor while beginning the deal as they have to generate an image such as Best for the Best. 2-b): Pricing strategies: Due to the competition of five star hotels industry in worldwide that is going to be tighter and tighter, many five star    hotels conduct particular pricing strategy to yield even greater profit besides using basic pricing. In some markets, managers can enhance profits above those they would earn by simply charging a single per-unit price to all consumers. In our chosen hotel Industry Radisson several pricing strategy have been followed as few of them listed below: Price discrimination   Price discrimination is the practice of charging different prices to consumers of the same service. In this case, hotels can earn higher profit by charging different prices for the same service. In some cases hotel offers special discounts for consumers who will book rooms and pay it with credit cards. In this way they are able to charge different prices to different consumers depending on each consumers willingness and ability to pay. Peak-load pricing Most hotels have periods in which demand is high and periods in which demand is low. For example, when holiday season, number of urban people from outside Jakarta, such as Medan and Surabaya, prefer going to the capital city, Jakarta, to travelling during short holiday periods, mainly due to their constraint budgets and limited time.    As a consequence, four and five star hotels located in Jakartas Central Business District and shopping area, such as Mulia and    Grand Hyatt, gain more benefits Commodity bundling A significant amount of sales revenue of hotels in Indonesia also comes from the usage of ballrooms and meeting rooms.    Ballrooms are particularly popular for Idding occasions and special corporate events; while meeting rooms are often chosen by corporate and governmental departments from other provinces as places to meet up.    For example, five-star hotels offer Idding package for Idding occasions, not only ballroom as place for the occasion but also other services, such as catering, pre-Idding photo, and parking voucher. All those services are grouped together into a bundle and price charged to customers depends on the service offerings. Table VIII describes various Idding packages which are offered by Borobudur Hotel. Block Pricing: By packaging units of a product and selling them as one package, hotels can earn more profit than by selling per unit price of service. They have to pack identical services together and offer loIr price than per-unit of service. This pricing strategy called block pricing which identical product are packaged together by forcing consumers to make all-or-none decision to purchase. This way is expected to be able to increase profit received by a hotel. Price matching: In hotel industry, pricing strategy is one thing that can be used to attract consumers. Each hotel competes to satisfy its customers while it also earns more profit on that. But, in cases where trigger strategy does not work, there is another way that can be used by hotels to attain higher profit. A hotel can use a price matching strategy to advertise a price and promise to match any Loir price offered by a competitor. With our Best Rates Guarantee you can book any hotel at  radissonblu.com  and be confident you are receiving the best hotel room rate available on the IB guaranteed. If you find a Loir rate within 24 hours of booking and at least 48 hours prior to your arrival date, submit a claim and I will honor the Loir rate and discount it by 25%. Book today! 2-c): The promotional and distribution mix: Promotion mix is the combination of advertising, sales promotion, public relations, personal selling and direct marketing tools that a company uses to communicate value and build relationships. (Kotler Armstrong, 2008). A disinterested mix of this aspect is needed to put together and retain cost-effective customer interaction.   Radisson has focused on promotion policies that relate to customers at a individual level, because of this it has stay left from mass advertising and mass medium outlet, and has decided on an close communication approach in order to preserve a connection with consumers on a private level. Also, sale promotions such as coupon are sent using online mail list. Radisson at present has an conventional email list, where it update consumers on the subject of new product, promotion, and events happen. Radisson is pretty discerning in choose electronic Medias. It chooses the exact media for the promotion of advertisement, as a customer can understand. As an example Radisson uses newspaper Jakarta post demonstrating accurate media at foreign market booth and FM smart for radio. Several distribution channels can be used to as a distribution strategy for a service industry like Radisson to bring out a new product or promotion to the customers. Companies may focus on a particular channel as a distribution strategy but sometimes selecting or using several channels help the company to maximise the link between customers and them; as consumers has more option to chose from and the service is available in different forms. In a service industry Radisson operates its distribution as direct sales in personal and through internet. As customer can book their rooms through internet and always get the update of new product and promotions. 2-d): 3ps of extended marketing mix: The marketing mix is the premeditated or prepared part of a marketing arrangement. The marketing mix is à ¢Ã¢â€š ¬Ã‚ ¦ the set of controllable set of tactical marketing tools product, price, place and promotion- that the firm blends to produce the response it wants in the target market. Kotler and Armstrong (2010) It is also called as 4ps the 7Ps. The 4Ps are price,  place,  product  and  promotion. The  services marketing mix  is also called the 7Ps and includes the addition of  process,  people  and  physical evidence. Services Marketing Mix refers to the amalgamation of promotion activities associations engage in to prop up and sell ethereal service, as contrasting to physical goods. Marketing professional and individual use numerous strategies to create a center of attention and preserve their consumers. These actions encompass of diverse perceptions, the most significant one being the marketing blend. Marketing tactic is incorporated with the selling program, or marketing mix. The marketing mixes conventionally include variables such as price, product, promotion, and place. Here is an extend to conceptualize the function of the supplementary 3Ps and how they ought to be managed, in particular in the service business like hotel Radisson Blue. People: Referring to the distinctiveness of services discussed, services are not concrete and necessitate be forming and using concurrently. The value of people in the service delivery system becomes extremely important in the co-creation of value. (Gabriel, 2005). Consumers connect the charge of the service to the distinctiveness of the service contributor. This involves a remarkable need for the service provider to comprehend their involvement to the service eminence. If there is a divergence of the predictable assessment by the consumers to what the consumers are presented, there will be a discernment breach. Physical Aspects: Physical aspect sometimes termed as customer service. It has got the place at the circle of the expanded marketing mix as it got significant impact on the other components of extended marketing mix. That is the only tangible part of the service a hotel can provide. As for instance for our case studies hotel Radisson Blue the compactness and tidiness of the reception desk, the rooms and other amenities outline component of the physical feature of the service. The character of the service deliverance together with the lead-time is as Ill part of the consumer service. Customer service does have an effect on the other apparatus because it is almost the amalgamation of the presentation of all workings of expanded marketing mix. Process: The service provider need to be sound conversant of the means the service is breed and delivered to the consumers. In this case the feature of message, communication purpose and strategy forms components of process information. There should not be mystification connecting this constituent of marketing blend and that of customary marketing mix up, promotion. Process information is concerning the temperament of the service formation and deliverance structure while advertising is about informing potential and existing consumers about the accessibility of the product-service. Since consumers are not able to see the service they will construct assurance on the in sequence set to them by service provider about the entire procedure about the service. Some consumers are confrontational, so they will require details regarding the procedure of the service. Once the service contributor is not in no doubt about the in sequence he is giving about the service of the method, customers can entity th e offer. The poIr of IT needs to be incorporated in this constituent as it can pace up the accessibility of the information consequently a good client service to consumers. (TASK 3-Market Research): The American Marketing Association (AMA) has given the most widely accepted definition of marketing. The AMA has defined marketing research as the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services In this paper I will discuss the process used in marketing research planning. There are eight steps to take in this process, identifying the problem, creation of the research design,    choosing the method of research, selection of the sampling procedure, collection of data, analysis of the data, writing and presenting the report, and follow up. These steps will insure that the data collected answered the right problem and is useful to the client.    Step 1: Identifying the Problem : Identifying the setback is the first stride in the marketing research planning course of action.    It is must to find out what kind of data I are looking for. Descriptive is the kind of study that asks who what where when and how.    The causal studies ask us more they why, they follow the line of thinking that if one variable changes then the other will alter in a unwiring way.  In this paper I will focus mainly on customers satisfaction about the service of hotel Radisson. Customer like the complimentary advertisement, they can bypass the information by word of mouth. There is research point towards that if you lose a loyalty consumer you may lose 100 possible customers. So, gratify the client is very imperative for the hotel. Last, but not least, for the hotel, consumer is not only consign to the consumers but also refer to the member of staff. Employee is very imperative for the hotel, because they develop Customer Satisfaction endow with the service, the excellence of the service resolve the exterior customers satisfaction. If I want develop the contentment of peripheral customers, I first have to get better the interior employees contentment. All in all, the customer is god; as a hotel Radisson should try their best to gratify the customers. Hotel must find the resourceful ways to keep happy the customers, who help them, make money and win in the rivalry. Step 2: Research Design Any research needs a plan or a formation before data assortment or scrutiny can instigate. A research design is not in a minute a work graph. A work sketch details what has to be completed to complete the assignment but the work plan will flow from the projects research design. The purpose of a research design is to make certain that the confirmation obtained enable us to respond the preliminary question as unequivocally as possible. Step 3: Method of Research Choosing The means of research is to find out what kind of way I will use to collect data.    The three fundamental methods are survey, observation and experiment.    A survey is a where the accomplice is asked a quantity of question, such as a mail survey. Observation is to monitor without straight communication, such as inspecting peoples habits at the shopping centre.    Experiments are type of examine that are defined by the experimenter altering one or more variables. In this paper two sets of Ill developed questionnaire have been structured to evaluate the views of both employees and customers. Step 4: Sampling Procedure Selection of the sampling system is picking out a assembly of people to research. At period it could be very much sturdy to get internal information of the hotel. So I have to select some of very knowledgeable and cordial human resources of hotel Radisson and accumulate the required data. Beside this, I will use internet and conducting e-mail communication to pull together some of the information. Step 5: Collecting Data (primary and secondary) Data are of two types : primary and secondary . Primary Data are those which are composed or collected a new and for the foremost time and thus come about to be unique in nature. On the other hand for secondary data its nature of collecting is purely that    of impediment. primary data is collected through observation and interview method through questionnaire and schedules. On contrary the collection process of secondary data is accomplished by or from various publication of the local government and state or state publication. The secondary data can be collected from the technical and trade journal, books, newspaper and different magazines as Ill as from reports. In my research study I used primary data and I composed it through the questionnaire methods, I collected these data from London. Step 6: Analyzing the Data and presenting the report: Analysis of the data is where I break down the composed data and try to find contacts and of pattern in it to help come back with the research predicament that I started with. One of the most important is, writing and presenting the report. The person heading up the research will have to make sure that the information and recommendation is both credible and justified by the data, if he wants the recommendation to be followed.    The report can be presented in many different ways such as a printed report, digital report, a presentation, or even a combination of them all. Step 7: Following up Follow up with the firm, make sure that the research is being used and interpreted correctly. A good way make sure that the information is going to be used is to make it so each department dont conflict with the others.    Also doing these kinds of follow up can let management know that the researcher does care about the work that was done for the company. For my case study for Radisson Blu

A Feminist Perspective of The Good Mother :: Feminism Feminist Women Criticism

A Feminist Perspective of The Good Mother   The Good Mother is carefully structured to make the reader identify strongly with the narrator Anna. The story begins with a close look at the intensely loving relationship between Anna and her daughter. We then learn some of Anna's family history and personal background which prepares us for the stark contrast made by her relationship with Leo. Though there are hints, as Anna relates her story, that Leo is now a part of her past, the reasons and details are withheld from the reader so that we feel as shocked as Anna by the phone call from her ex-husband, saying that he is going to fight for custody of Molly and why. The suspense during the court battle is sustained by the terse descriptions which focus on the facts of the events and the words spoken during the interviews and trial. Because of this reserve, although, like Anna, we fear that she will lose Molly, we are still stunned by the verdict and empathize with her feelings of loss, helplessness, and rage. I think the book is very well written and moving. But I am left wondering why Miller wrote this involving book with such a bittersweet ending, one that's much more sad than sweet. Did she simply want to depress us or to give us a portrait of someone we should feel sorry for? There's not much point in that, of course, so I doubt it. Was the book intended as some sort of moral lesson? The narrator clearly relates her own behavior to her past and her family, but I don't think Anna can be read as either a total victim or as a person who is fully to blame for her own fate as a result of having always made completely informed choices; she was certainly not making informed choices as a child or adolescent. Nor do I think we are supposed to fully blame Anna's family for her behavior; Anna herself says that she "had misread all the signals" (p. 129) from her mother's overwhelming family. Maybe Miller's intent was to make the reader ponder the reasons for a person feeling the way that Anna feels about herself. Why is she so full of guilt and shame and self-hatred? Like Ursula who asks Anna why she didn't fight harder to keep her daughter and Leo, I wonder why Anna responds the way that she does to events throughout her life. A Feminist Perspective of The Good Mother :: Feminism Feminist Women Criticism A Feminist Perspective of The Good Mother   The Good Mother is carefully structured to make the reader identify strongly with the narrator Anna. The story begins with a close look at the intensely loving relationship between Anna and her daughter. We then learn some of Anna's family history and personal background which prepares us for the stark contrast made by her relationship with Leo. Though there are hints, as Anna relates her story, that Leo is now a part of her past, the reasons and details are withheld from the reader so that we feel as shocked as Anna by the phone call from her ex-husband, saying that he is going to fight for custody of Molly and why. The suspense during the court battle is sustained by the terse descriptions which focus on the facts of the events and the words spoken during the interviews and trial. Because of this reserve, although, like Anna, we fear that she will lose Molly, we are still stunned by the verdict and empathize with her feelings of loss, helplessness, and rage. I think the book is very well written and moving. But I am left wondering why Miller wrote this involving book with such a bittersweet ending, one that's much more sad than sweet. Did she simply want to depress us or to give us a portrait of someone we should feel sorry for? There's not much point in that, of course, so I doubt it. Was the book intended as some sort of moral lesson? The narrator clearly relates her own behavior to her past and her family, but I don't think Anna can be read as either a total victim or as a person who is fully to blame for her own fate as a result of having always made completely informed choices; she was certainly not making informed choices as a child or adolescent. Nor do I think we are supposed to fully blame Anna's family for her behavior; Anna herself says that she "had misread all the signals" (p. 129) from her mother's overwhelming family. Maybe Miller's intent was to make the reader ponder the reasons for a person feeling the way that Anna feels about herself. Why is she so full of guilt and shame and self-hatred? Like Ursula who asks Anna why she didn't fight harder to keep her daughter and Leo, I wonder why Anna responds the way that she does to events throughout her life.

Child Abuse in America :: Violence Against Children

  Ã‚  Ã‚  Ã‚  Ã‚  The effects of child abuse can be long lasting or maybe even fatal. â€Å"The National Center on Child Abuse and Neglect estimates that 2.9 million children are abused or neglected by parents or caretakers each year† (â€Å"Child Abuse† Encarta). This fact is very disturbing to the many of us that don’t know child abuse was this common in the U.S. There are various types of child abuse. Physical abuse, which is deliberate acts of violence that injure or may even kill a child. Sexual abuse occurs when adults use children for their sexual gratification. Emotional abuse is mostly verbal abuse. When the adult puts the children down by calling them names or just screaming at the child for no apparent reason. Another form of child abuse is Physical neglect. This type of abuse involves the parents’ failure to provide for the child’s needs. â€Å" Among the cases of abuse reported, 52 percent involved physical abuse or emotional neglect, 24.5 percent involved physical abuse, 12.6 percent involved sexual abuse, 4.5 percent involved emotional abuse, and 17.3 percent involved other abuses, such as educational neglect or abandonment† (â€Å"Child Abuse† Encarta). Many people have difficulty understanding why any person would want to hurt a child. â€Å"The public often assumes that the people that abuse their children suffer from a mental illness but fewer than 10 percent of abusers have mental illnesses† (â€Å"Child Abuse† Encarta). There is more room for abuse in a family when the parents or caretakers are of a young age or just have very little patients. Mature adults that are raising kids tend not to abuse their children because they are able to cope with the demands of their children and the other stresses around them. â€Å"Child abuse results from a complex combination on personal, social, and cultural factors. These may be grouped into four primary categories: (1) intergenerational transmission of violence, (2) social stress, (3) social isolation and low community involvement, and (4) family structure† (â€Å"Child Abuse† Encarta). Interim transmission of violence is displayed when the abused children become abusive parents. â€Å"Some studies have shown that 30 percent of abused children become abusive themselves and others show that most of the abused do not become abusive adults† (â€Å"Child Abuse† Britannica). Social stress is a common cause of child abuse in a family. The conditions of social stress include unemployment, illness, poor housing conditions, a large family, death of a family member or close friend, or maybe even the presence of a new baby or a disabled person in the home. Child Abuse in America :: Violence Against Children   Ã‚  Ã‚  Ã‚  Ã‚  The effects of child abuse can be long lasting or maybe even fatal. â€Å"The National Center on Child Abuse and Neglect estimates that 2.9 million children are abused or neglected by parents or caretakers each year† (â€Å"Child Abuse† Encarta). This fact is very disturbing to the many of us that don’t know child abuse was this common in the U.S. There are various types of child abuse. Physical abuse, which is deliberate acts of violence that injure or may even kill a child. Sexual abuse occurs when adults use children for their sexual gratification. Emotional abuse is mostly verbal abuse. When the adult puts the children down by calling them names or just screaming at the child for no apparent reason. Another form of child abuse is Physical neglect. This type of abuse involves the parents’ failure to provide for the child’s needs. â€Å" Among the cases of abuse reported, 52 percent involved physical abuse or emotional neglect, 24.5 percent involved physical abuse, 12.6 percent involved sexual abuse, 4.5 percent involved emotional abuse, and 17.3 percent involved other abuses, such as educational neglect or abandonment† (â€Å"Child Abuse† Encarta). Many people have difficulty understanding why any person would want to hurt a child. â€Å"The public often assumes that the people that abuse their children suffer from a mental illness but fewer than 10 percent of abusers have mental illnesses† (â€Å"Child Abuse† Encarta). There is more room for abuse in a family when the parents or caretakers are of a young age or just have very little patients. Mature adults that are raising kids tend not to abuse their children because they are able to cope with the demands of their children and the other stresses around them. â€Å"Child abuse results from a complex combination on personal, social, and cultural factors. These may be grouped into four primary categories: (1) intergenerational transmission of violence, (2) social stress, (3) social isolation and low community involvement, and (4) family structure† (â€Å"Child Abuse† Encarta). Interim transmission of violence is displayed when the abused children become abusive parents. â€Å"Some studies have shown that 30 percent of abused children become abusive themselves and others show that most of the abused do not become abusive adults† (â€Å"Child Abuse† Britannica). Social stress is a common cause of child abuse in a family. The conditions of social stress include unemployment, illness, poor housing conditions, a large family, death of a family member or close friend, or maybe even the presence of a new baby or a disabled person in the home.

Comparing Carbon Footprints of Nike and Timberland Shoe Companies :: Business and the Environment

Our group is interested in comparing the carbon footprints of two major clothing brands, Nike and Timberland. For comparison, we used statistics provided by the companies through their public Responsibility Reports. These Responsibility Reports have been reviewed by reliable third party committees. We found that Americans purchase on average 8 pairs of shoes every year. This translates to about 7,142,094,187 CO2 tonnes released into the atmosphere every year, in addition to the rest of the world’s population. Click â€Å"see the math† on the left menu bar for the calculations. In relation to Nike and Timberland, we are interested on investigating their impact on the world. Their global dominance and fast business rates are sure to have large carbon footprints; and our project is aimed at calculating their total impact. We also worked to investigate the carbon emissions per shoe in order to learn of each company’s efficiency. As shoes are a basic necessity for modern life, it is satisfying to learn of their environmental effect. To calculate the carbon footprint emitted from shoes purchased in the United States, we used our population of 304,696,851, as of July 26, 2008. 8 pairs of shoes per person is described in the report by the American Apparel and Footwear Association. Each shoe manufactured emits about 2.93 CO2 tonnes Population In the United States: 304,696,851 Average Shoes per person per year: x 8 CO2 emitted per pair: x 2.93 Grand Total of CO2 due to shoes in US: =7,142,094,187 During our research, we found that Timberland and Nike had both published their complete responsibility reports. This made them simple to compare. However, these reports are the year 2005, so the information is to be used solely as a comparison and not an updated reference. Nike reported 1.

Economics and Global Business Applications Essay

Elasticity of demand is a measure of responsiveness to a price change of a good or service. When demand is elastic, the percentage of a price change of a product will result in a larger percentage of quantity demanded (McConnell, p 77). It basically means reducing the price of a good service will result in a greater quantity demanded and an increase in revenue for the seller. When demand is inelastic, a change in price will result in a reduction of quantity demanded, which will then lead to a revenue decrease (McConnell, p 77). To demonstrate elastic and inelastic demand results, Company A sells 100 pens at $1.00 a piece each day, making their revenue $100.00. Company A then decides to sell their pens at $.50, which results in a total of 250 pens being sold. The total revenue from the price drop is $125, resulting in an additional $25.00; therefore the demand in this scenario is elastic. If selling the pens at the decreased price of $.50 would result in more pens being sold, but less total revenue, the demand is said to inelastic. According to McConnell, when demand in unit elastic, the percentage change in price and the resulting percentage changes in demand are the same. The change in price will not increase or decrease revenue. Cross price elasticity measures the response of demand to a change in price of another substitute or complimentary good (McConnell, p. 87). Substitute goods are goods that can be purchased in place of another good. Examples of substitute goods are soda (buying Coke vs. Pepsi), computers, and potato chips. A positive cross elasticity of demand means the increase of price in one good, for example Coca-Cola, will increase the demand of a substitute good, for example Pepsi. As the price for Coke increases, consumers are more likely to purchase Pepsi at a lower price, thereby increasing its demand. Complementary goods are items that are typically purchased in conjunction within one another. Examples are ringed binders and notebook paper, pencils and erasers, and potato chips and dip. A negative cross elasticity of demand in complementary goods means that the increase in price of one good, an example being potato chips, will decrease the demand for the complementary product that goes with it, the dip. Income elasticity measures the responsiveness of consumers to changes in their incomes (McConnell, p 88). Demand for normal goods tends to increase as consumers’ incomes increase and conversely, demand for inferior goods tends to decrease as consumers’ income increases. Demand is elastic where there is a large availability of substitutes. The reason for this as the price of a good increases, if there is a large amount of substitutes for this particular good, the consumer will choose the substitute. As discussed earlier, soda is an excellent example of this elasticity. Airline tickets are another example. As one airline raises its cost of a ticket or to even pay for a bag to be checked, a consumer will more likely choose a cheaper ticket or an airline that doesn’t charge for baggage over the original. If there is no (or a very limited) amount of substitutes for a good, elasticity is said to be negative. A price change in medication will not likely change the behavior of a consumer relative to demand since there isn’t a substitute to taking the medication. Household utilities are another example of a limited amount of substitutes. In discussing the proportion if one’s income devoted to a good concept, the household budget comes into play. In a given month, households pay for many different good and services. A change in price may or may not affect the households demand for those goods and services. Often, it is dependant on how much of the household budget is devoted to that good or service. Mobile phone service is an excellent example of a service that will most likely have a large amount of a household budget dedicated to it. A change in price in the cell phone service will most likely result in that family making a decision to change to a cheaper service, since that will have a large impact on their budget. On the other hand, that same household may purchase light bulbs each month. The amount of money dedicated to the purchase of light bulbs is so small, that a price increase will not likely affect the budget, therefore the family will not likely make a decision to change to a cheaper bulb. The concept of time when discussing demand is important. When a consumer has a large amount of time to decide on the purchase of a good or service, the elasticity is positive. Conversely, if there is little time, the elasticity is said to be negative. According to McConnell, and excellent example of this is gasoline for automobiles. Gasoline prices change daily and more often than not, prices rise. A family, who owns a car and is dependent on that car for work, etc, will not likely stop buying gas in the sort-term, because it is crucial to their everyday living. However, that family over a long period of time may decide to find alternate means of travel, decreasing their demand for gas. Using the graphs for elasticity of demand and total revenue, areas of elasticity, inelasticity and unit elasticity have been identified. Demand is elastic between the prices of $80.00 and $50.00, meaning the demand increases as the price decreases, resulting in an increase of total revenue. Between the prices of $50.00 and $40.00, the demand in unit elastic, meaning the percentage of drop in price resulted in the same percentage of increase in demand. Revenue remained unchanged in this price range. Between the prices of $40.00 and $0, the demand is inelastic, meaning the price drop has resulted in an increase in demand, but not enough to over come the decrease. Total revenue has been negatively impacted.