Google's Internet Business Model Term Paper Example | Topics and Well Written Essays - 1000 words

Googles Internet Business Model - Term Paper shellGoogle is presently touted as the worlds best search engine (Company Profile). They pioneered the use of text-based ads with a search engine that has a clean, spartan layout. The creators also devised a system of page ranking that assesses a sites value on the premise that the number of sites pointing to a particular page is an indicator of its importance. This system, coupled with a dyad to a searchers text query skunk give out the most relevant and accurate results. Their innovative take on the search engine is the grounding of their success, and they have branched out to offer a wide array of serve. Googles content-based advertising scheme results in a service that accurately zeroes in the trance market. This produces a higher than the industry average (Company Overview) click-through rate for their text ads compargond to traditional forms of Internet advertising (banners, animation, e-mail, etc.). Their philosophy regardin g advertising includes the precept that one can make money without doing evil (Corporate Information). They maintain that the ads on their results pages can actually provide helpful information (Corporate Information) and are only shown on the basis of relevance to the persons query. The company also adopts an unconventional approach to its business model. Instead of promoting their company as a brand, like what their competitors do, their nidus is in enhancing the technology of their primary service-that is a faster, easy to use, and effective search engine. Their initial popularity is owed more to word-of-mouth, rather than to marketing and brand promotion. This has enabled them to tap into greater revenue-generating services such as AdWords and AdSense (Corporate Information).Google proclaims that its companys mission is to provide a superior search engine organizing the worlds information and making it universally accessible and useful (Company Profile). It also projects a rel axed corporate atmosphere which is elucidated by their philosophies such as work should be challenging and the challenge should be enjoyment or you can be serious without a suit (Corporate Information).